Pipeline Brief

PostHog

Open-source product analytics with event tracking and feature flags

Event Collection & CDPsFreemiumFree plan

About PostHog

PostHog is an open-source product analytics platform combining event tracking, session recording, feature flags, A/B testing, and surveys. Self-hosted or cloud with generous free tier.

Best for

Best for product teams wanting open-source analytics with event tracking and experimentation

Pros & Cons

Pros

  • All-in-one: analytics, session recording, feature flags, A/B tests
  • Generous free tier (1M events/mo)
  • Open-source with self-hosted option

Cons

  • Less mature CDP features than Segment
  • Product analytics focus — not a full CDP
  • Self-hosted requires engineering resources

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