Pipeline Brief

Heap

Auto-capture analytics that tracks every user interaction

Event Collection & CDPsFreemiumFree plan

About Heap

Heap automatically captures every user interaction (clicks, taps, swipes, pageviews) without manual event instrumentation. Enables retroactive analysis of any user behavior.

Best for

Best for product teams wanting comprehensive analytics without manual event instrumentation

Pros & Cons

Pros

  • Auto-captures all interactions — no instrumentation needed
  • Retroactive analysis of any past behavior
  • Quick setup with minimal engineering

Cons

  • Auto-capture generates high data volumes
  • Less control over event structure
  • Can miss custom events without manual tracking

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