Census
Reverse ETL platform syncing warehouse data to SaaS apps
About Census
Census syncs data from warehouses to SaaS apps like Salesforce, HubSpot, and ad platforms. Offers no-code segment builder for marketers and SQL models for data teams. Acquired by Fivetran in 2025.
Best for
Best for data teams wanting straightforward reverse ETL with strong documentation
Pros & Cons
Pros
- Great documentation and easy setup
- No-code audience builder for marketers
- Now part of Fivetran — integrated data lifecycle
Cons
- Field-based pricing limits scaling
- Less marketer features than Hightouch
- Acquired — future as standalone product unclear
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